In the fiercely competitive fast-moving consumer goods industry, outer packaging has always been a "competitive place" for brands to attract consumers. The representative glass bottle body of Coca-Cola in the early days was once printed on the can after entering the era of cans. This shows how important an outer packaging that can be remembered by consumers is for the brand. After the popularity of social media, the "nickname bottle", "slogan bottle" and "spelling bottle" that have appeared on beverages also show that playing tricks on the palm-sized packaging has become an important means of brand marketing.
Now, we have noticed a new packaging that catches the eye, often from some unknown brand, or even a new category we have never seen before: sugar-free sparkling water represented by Genki Forest, Ramen Talk, and Sanbanban. , Instant Japanese-style ramen noodles and freeze-dried coffee powder and other products, without exception, to a certain extent, with good-looking packaging opened up the situation for new categories.
"New Cannery" once designed the packaging for a red oil noodles, but limited to the category has been relatively mature, the number of users is also large, a small change may affect consumer perception, and then affect product sales. So they finally adopted a relatively conservative design style. Small and new brands do not have such historical baggage, and from the perspective of m"Offline shopping has a certain degree of randomness. It is not an active consumption, but a behavior of shopping. Therefore, food packaging is generally very attractive. However, the online needs of users are more precise. If it is for food, it is necessary to visually The function or brand image is clearly expressed." Chen Ziyu, the founder of "Warm Light Design", who participated in the packaging design of many brands such as Ramen Talk, said to YiMagazine of China Business News.